Case Study - Discount Mattress

In the days of Wix, or Squarespace it really seems that is easy to build a website. However, there is much more to creating websites than just laying them out in a designer and too many times that effort will consume a person's time. A plumber might know how to use a computer, but that doesn't fix a leak. Sometimes you just need to know when to call in the experts. TW Petersen at The Discount Mattress Store found this to be true in multiple ways, and this is his story about how he reached out for help so he could focus time on his specialty of selling high quality mattresses at the best prices in Southern Utah.

Project

For years, The Discount Mattress Store had been a local favorite, but the online side of the business was falling far behind. The existing website was painfully outdated—slow-loading, not mobile-friendly, and stuck with a design that hadn’t been touched in over a decade. Worse still, the old hosting provider imposed severe limitations: no modern plugins, restricted file uploads, constant downtime warnings, and crippling caps on traffic and functionality. Basic features like adding new products, updating prices in real time, or even embedding simple comparison tools were either impossible or required weeks of back-and-forth with support. Customers trying to shop online were met with broken pages, endless loading spinners, and a frustrating experience that sent them straight to the big chains.

The Solution

TW teamed up with ZooFish Creative to completely rebuild the site from the ground up on a fast, flexible, and future-proof platform.
What we delivered:

A brand-new, modern hosting environment with unlimited bandwidth, automatic scaling, and full control—no more restrictive gatekeepers.
A clean, inviting site based on TW's specific design, that loads lightning-fast on every device, featuring real customer photos, easy-to-use tools, and honest, up-front pricing.
Instant product updates, sleep information, detailed buying guides, and everything a buyer needs to know before buying the perfect night's sleep.
Seamless access to information and tools that connect directly to TW and his team.
Powerful built-in SEO and performance optimizations that pushed the store to the top of local search results for “discount mattress” in the Southern Utah region.

What used to be a clunky, limited site that drove customers away is now a 24/7 digital showroom that feels welcoming, trustworthy, and effortless to use.
Our Role at ZooFish Creative
We migrated everything away from the old restrictive host, rebuilt the site with modern tools TW could actually use, and turned decades of in-store expertise into an online experience that’s personal and pressure-free.
The result? A high-converting, ultra-reliable website that’s now the store’s most valuable salesperson.

“ZooFish Creative didn’t just redesign our site—they freed us from a hosting nightmare that was holding the business back. The new site is fast, flexible, and the guys at ZooFish are always there to take care of things for me. Customers love it, and we’re seeing more online traffic and sales than ever.”— TW Petersen, Owner, The Discount Mattress Store

Ready to escape outdated tech and restrictive hosting? Let’s build a website that grows with your business. Contact ZooFish Creative today.

Case Study: Website and Social Media

Project

The Solution